MYAKU-MYAKU to Visit Singapore and Thailand for the First Time! ―Global Promotion in the Run-up to the Opening of Expo―

The Japan Association for the 2025 World Exposition (hereafter referred to as “the Association”) will promote Expo 2025 Osaka, Kansai, Japan (hereinafter referred to as “the Expo”) at NATAS Holidays 2024 (Singapore, 16-18 August 2024), and NIPPON HAKU BANGKOK 2024 (Bangkok, Thailand, 30 August-1 September 2024).

A PR booth will be set up to promote the attractions of the Expo and the official character MYAKU-MYAKU will appear at the venue for a meet-and-greet with visitors. In addition, we will conduct a campaign in which those who take photos and post them to social media will be given commemorative Expo items. This will be MYAKU-MYAKU’s first visits to Singapore and Thailand. With less than 300 days to go before the opening of the Expo, MYAKU-MYAKU will be actively promoting the attractions of the Expo overseas to build momentum.

１．NATAS Holidays 2024 – Singapore

NATAS Holidays is a travel expo organised by the National Association of Travel Agents of Singapore (NATAS). It is held twice a year. Especially, NATAS Holidays in August, it is one of the largest travel expos in Singapore, targeting the peak travel period (November-December) of the Singapore market. Last year, the event attracted more than 100,000 visitors.

Dates：Friday 16 – Sunday 18 August 2024, 10:00 – 21:30
Venue： Singapore Expo Halls 4&5 (Expo Booth: Inside JNTO Japan Pavilion booth, 5H10)
Address：1 Expo Dr, Singapore 486150
Access：https://www.natastravelfair.travel/getting-here
Exhibit details:
・Expo 2025 Osaka, Kansai, Japan PR booth display
・Greeting time with MYAKU-MYAKU and quiz competition on the main and mini stage
・Collaboration with “HIROKUMA”, the local character of Hiroshima Prefecture

２．NIPPON HAKU BANGKOK 2024 – Bangkok, Thailand

NIPPON HAKU BANGKOK is one of Thailand’s largest comprehensive exhibitions on Japan, with exhibitors and performers from the fields of Japanese culture, tourism, food, goods, study abroad, employment, and performance. Last year, a total of 129,000 visitors were recorded over the three days. The event becomes a forum for spreading the attractions of Japan to a wide audience of general consumers.

Date:：Friday 30 August – Sunday 1 September 2024, 11:00 -20:00
Venue:：Paragon Hall, 5th floor, Siam Paragon
Address：991 Rama I Rd, Pathum Wan, Bangkok 10330
Access：https://www.thailandtravel.or.jp/siam-paragon/
Exhibit details:
・Expo 2025 Osaka, Kansai, Japan PR booth display
・PR activities by MYAKU-MYAKU inside the venue and Paragon Department Store
・MYAKU-MYAKU to appear at the opening ceremony and main stage

[Enquiries]

Global Communication Department, Japan Association for the 2025 World Exposition Email: globalpr@expo2025.or.jp